Annual or perenial herb or undershrub up to 1 m tall. characteristically upright stems on largest plants. Branches and leaves coverded in velcro-like bristles. Leaves gray-green above, densely silvery-white wooly beneath, ovate to obovate to orbiculate, margin serrate, shortly petiolate, cuneate at the base. Involucral bracts acute, narrowly spatulate. Flowers immersed in dense wool within the involucre.