Perennial, much-branched shrublet, 20–50 cm tall, with a woody base and rigid, silvery-white branches bearing a dense white indumentum on young growth. Leaves are bright green, mostly petiolate, with upper leaves subsessile to sessile, ovate-lanceolate to orbiculate, entire, with revolute margins. Inflorescences are terminal, short, dense cymes with few flowers, becoming lax at fruiting. Flowers are yellow and almost sessile. Calyx is composed of five lobes, about 3 mm long. Corolla is about 7 mm long, with a tubular tube and is composed of five narrow, linear lobes. Flowers have included stamens with truncate anthers about 1 mm long, a densely hairy ovary, and a bifid, hairy, conical stigma. Fruits are hirsute nutlets, about 6 mm long.